There’s more to making a brand’s visual identity than just placing a name in a square. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression that can impact a customer’s brand view and overall attitude toward a product.
Logo design is something one should get better throughout your career, just by creating it. But if you are looking to create great logo designs, practice alone won’t always be enough.
In this article, we suggest some areas where you can work on to help improve your logo design.
1. Be exclusive and exceptional
A logo is what helps differentiate a brand from its competitors, so it’s important that the image stands out from the rest.
- Creating a unique design is not all about avoiding imitation, but also about designing something unique. It’s alluring to just throw an industry icon on the page, but it’s important to think creatively.
2. Brand understanding
A logo is not only an image, but it’s also an introduction to a brand. While designing, a logo must reach a specific audience when designing. Write down what you think about the brand and create an image that reminds you of the brand’s ideology.
- Is the brand utility-driven or is it more focused on evoking emotion?
- What does the customer is concerned about, and what does the brand desire to be?
- While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.
- Every logo has some kind of a history, filled with meaning and purpose.
- In Apple’s logo — the fruit is missing a “byte.”
- Wikipedia, an unfinished globe of puzzle pieces covered with glyphs from different writing systems.
3. Importance of Colors
One of the most important concerns for logo design is the color palette. Color carries meanings and communicates ideas.
- They add life to the illustrations and give further context to the shape of the landscape.
- When taking the brand’s personality into account, you have to think about every aspect of the image. Every color has a different implication and can add a different meaning to the message.
4. Right usage of wordmark and symbol
A logo consists of two elements: A wordmark and a symbol. Before a company can think about representing itself with a symbol, a great idea of advertising must be done. Example: the way it has been done in Starbucks. Some companies choose only to stick to Logotype only, example Ray-Ban, Coca-Cola etc.
- Whether your company can use a Logotype depends on the kind of name the company has. “If the company has a unique name, then you can ignore the logotype.
- If you have a common name, then you are going to need something to identify the company by, which can be achieved by using a logo mark.
- Considering typefaces for your text, be sure to avoid gimmicky fonts, utilize negative space.
5. Keep it simple and flexible
It’s important to have a balanced combination of simplicity and flexibility.
- Example. A perfect example is FedEx’s logo, use of simple Logotype with a twist. The image uses negative space to create an arrow which denotes speed, precision and direction. Moreover, the company changes the color of the “Ex” in order to classify the type of shipping.
Amazon, also uses a logotype, but also refers to its wide inventory with a small arrow pointing from a ? z.
Logo is not merely some combination of colors, fonts and fancy lines. It is a brand’s identity. A logo is more identifiable than the brand’s name! Now that you have read our tips for designing logos, try to implement in your designs to create an innovative logo for your brand. Leave a comment below and let us know if you want to share some additional tips.
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